There’s a question Jeff Bezos used to ask job candidates at Amazon that doesn’t appear in any HR manual.
It’s not “What are your strengths?”
It’s not “Where do you see yourself in five years?”
It’s not even “Tell me about a time you failed.”
Instead, Bezos would lean in and ask:
“Tell me about something you’ve done in your life that you are particularly proud of.”
Simple? Maybe.
But not small. Not by a long shot.
Why It’s Not What You Think
Most interviewers want to know about your job titles, achievements, or whether you’ve memorized the company’s mission statement. Bezos? He wanted to know something else:
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How you think.
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What drives you.
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What you’ve built — not just professionally, but personally.
Because for Bezos, past behavior isn’t just the best predictor of future performance — it’s the only one.
The Genius Behind the Simplicity
The beauty of this question is in its open-endedness.
You could talk about launching a startup or teaching yourself to code — but you could just as easily talk about raising your younger sibling, climbing a mountain, or building a treehouse when you were 11. Bezos wasn’t looking for the “right” answer. He was looking for your answer.
He wanted to see how you think under uncertainty, how you persevere when no one’s watching, how much initiative you take when no one’s paying.
This isn’t a question about accomplishments.
It’s a question about character.
Hiring for the Long Game
At Amazon’s earliest stages, Bezos obsessed over who got through the front door. He believed that every person who joined would either raise the bar or lower it for everyone who came after them.
That’s why this one weird question matters.
Because when you’re hiring for a company that’s going to outlast you, you don’t just hire talent. You hire standards.
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What This Means for You
Whether you’re hiring, interviewing, or building a team of your own — try using Bezos’s lens:
Ask questions that reveal patterns, not rehearsed scripts.
Ask about moments, not just metrics.
And listen for the spark behind the story — not just the words.
Because sometimes, the most telling thing a person can say… is the thing they didn’t think mattered.

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